How to spot a fake football kit?

How to spot a fake football kit?

Checking if a football shirt is genuine is crucial, especially for collectors and dedicated fans who want to ensure they're purchasing authentic merchandise. The market is flooded with counterfeit products, so being able to identify a genuine shirt can save you from wasting money on low-quality imitations. Here are five key areas to consider when verifying the authenticity of a football shirt.



1. Inspect the Tags and Labels: Genuine football shirts come with specific tags and labels that are often difficult for counterfeiters to replicate accurately. Start by checking the tags attached to the shirt, usually located at the collar or inside the garment. These tags should have the official branding of the club, league, or manufacturer, such as Nike, Adidas, or Puma. Pay attention to the quality of the print, stitching, and the presence of holograms or other security features. Labels inside the shirt will often have washing instructions and a unique product code that you can verify online.



2. Examine the Quality of Materials and Stitching: Authentic football shirts are made with high-quality materials designed for performance and comfort. The fabric should feel smooth, breathable, and durable. Counterfeit shirts often use cheaper, less durable materials that may feel rough or look shiny. Check the stitching around the seams, logos, and badges. Genuine shirts have precise, clean stitching with no loose threads or uneven edges, while fakes often have inconsistent or sloppy stitching.


3. Check the Logos and Badges: Logos and badges on genuine football shirts are meticulously crafted, often using embroidery or heat-pressing techniques. Look closely at the club crest, manufacturer’s logo, and any league patches. These should be sharp, well-defined, and securely attached to the shirt. Counterfeit shirts may have logos that are poorly aligned, faded, or incorrectly sized. Additionally, some shirts come with special badges or features, like a gold Premier League patch for the reigning champions; these details should be present and correctly placed.



4. Verify the Product Code: Most genuine football shirts come with a product code, often found on the tags or inside labels. This code can be used to verify the authenticity of the shirt by cross-referencing it with the manufacturer’s website or other trusted sources. Simply search the code online to see if it matches the correct model and season. If the code doesn’t match or leads to a different shirt, it’s likely that the item is counterfeit.

5. Purchase from Reputable Sources: One of the most reliable ways to ensure your football shirt is genuine is to buy it from reputable sources. Official club stores, the manufacturer’s website, and licensed retailers are the safest options. Be cautious of deals that seem too good to be true, especially on auction sites or unofficial online marketplaces. While it's possible to find genuine shirts at discounted prices, counterfeiters often lure buyers with low prices, so always verify the seller’s credibility and return policies before making a purchase.

Back to blog