Lionel Messi's No. 10 Inter Miami kit is the most-sold jersey of the year in MLS

Lionel Messi’s move to Inter Miami has been one of the most significant events in football, not just for Major League Soccer (MLS) but for the sport globally. As a result, his Inter Miami kit has skyrocketed to become the most sold jersey this year. This phenomenon can be attributed to several key factors, each contributing to the overwhelming demand for his kit.

Firstly, Messi's status as one of the greatest footballers of all time has a massive global following. His fan base spans continents, with supporters eager to show their allegiance wherever he plays. When Messi joined Inter Miami, a club that previously did not have a global presence, his fans from Barcelona, Argentina, and across the world wanted to get their hands on the new kit as a way to celebrate and support his new chapter.

Secondly, Messi's move to the MLS represents a historic moment in football. His transfer to Inter Miami has brought unprecedented attention to the league, making the Inter Miami kit not just a symbol of the team but a collectible item representing a new era in American soccer. The significance of this moment, combined with Messi's legendary status, has led fans and collectors alike to purchase the jersey as a piece of football history.

Another reason for the high sales is the marketing and branding power behind Messi. Adidas, the kit manufacturer, and Inter Miami have capitalized on Messi’s global appeal by launching aggressive marketing campaigns. Limited edition versions, special releases, and personalized kits with Messi's name and number have driven fans to buy multiple versions of the kit, further boosting sales.

Finally, the design and aesthetics of the Inter Miami kit itself have played a role. The sleek design, featuring the distinctive pink and black colors, appeals to fans who appreciate style in addition to supporting Messi. The kit has become a fashionable item, seen not just on the pitch but also in streetwear and casual settings, broadening its appeal beyond just football fans to the general public.