PSG Extends Qatar Airways Kit Sponsor Deal Until 2028
Paris Saint-Germain (PSG) has announced the extension of their partnership with Qatar Airways as the club's main kit sponsor until 2028. The renewed deal solidifies the strong relationship between the football powerhouse and one of the world's leading airlines. Qatar Airways has been prominently featured on PSG's kits since the summer of 2022, and the extension reflects both parties' shared vision of excellence, global reach, and innovation. The deal underscores the airline's commitment to supporting elite sports while aligning with PSG's ambition to remain at the forefront of global football.
The extended agreement ensures that Qatar Airways’ branding will continue to appear on PSG’s iconic home, away, and third kits for the next four seasons. As part of the deal, the airline is set to provide increased commercial and experiential opportunities for fans worldwide. The partnership will also expand Qatar Airways' visibility through PSG's massive fanbase, which spans over 150 countries. This global exposure benefits both PSG and Qatar Airways as they strengthen their mutual influence in international markets, particularly in Asia, the Middle East, and North America.
A major highlight of the partnership renewal is the emphasis on sustainability and innovation. Both PSG and Qatar Airways have pledged to work together on environmental initiatives and community projects, further cementing their roles as leaders in social responsibility within their industries. This shared commitment to sustainability aligns with Qatar Airways’ ongoing efforts to reduce its carbon footprint and PSG's efforts to promote eco-friendly practices within football. The extended partnership not only highlights their mutual commercial goals but also emphasizes their dedication to making a positive impact on and off the pitch.
The announcement was accompanied by a series of marketing campaigns celebrating the partnership’s renewal. PSG unveiled special-edition merchandise with dual branding, while Qatar Airways launched travel promotions and exclusive fan experiences, including trips to Paris for matches at the Parc des Princes. These initiatives showcase how the partnership extends beyond traditional sponsorship, creating meaningful connections between fans, the club, and the airline. This multi-dimensional approach reflects the modern trend of sports sponsorships evolving into broader collaborations.
With the deal running until 2028, PSG and Qatar Airways are poised to continue their trajectory as global leaders in their respective fields. For PSG, the renewed partnership ensures sustained financial backing and a globally recognized sponsor to complement their star-studded squad. For Qatar Airways, the association with one of the world's most high-profile football clubs reinforces its presence as a premium global airline. Together, they exemplify how football and business can join forces to create a mutually beneficial and culturally impactful partnership.