Travis Scott will feature on Barcelona’s jersey in the league Clásico on May 11

FC Barcelona is set to feature American rapper Travis Scott on their jersey for the upcoming El Clásico against Real Madrid on May 11, 2025. This collaboration is part of the club's ongoing partnership with Spotify, which began in the 2022–2023 season, aiming to merge the worlds of music and football by showcasing prominent artists on matchday kits. Previous collaborations have included artists like Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay.

Travis Scott, known for hits such as "SICKO MODE" and "goosebumps," boasts 68 million monthly listeners and was the sixth most-streamed artist on Spotify in 2024. His selection for the El Clásico jersey reportedly came after considerations of other major artists like Taylor Swift and Ed Sheeran. Despite Swift's massive global influence, her lack of a recent album release may have influenced the decision. Scott's involvement has been solidified, with reports indicating that a photoshoot for the campaign has already taken place.

The special edition jersey is expected to feature branding associated with Scott's Cactus Jack label, replacing the traditional Spotify logo on the front. This design choice continues the trend of integrating music branding into football kits, creating unique merchandise that resonates with both football fans and music enthusiasts. The jersey is anticipated to be released shortly before the match, likely in late April or early May 2025.

This initiative not only celebrates musical achievements but also creates unique merchandise that resonates with both football fans and music enthusiasts. By featuring globally recognized artists on their jerseys during high-profile matches like El Clásico, Barcelona continues to innovate in sports marketing, offering fans a fusion of their passions for music and football.

As anticipation builds for the May 11 match, fans can look forward to seeing Travis Scott's emblem on the iconic Blaugrana kit. This collaboration not only highlights Scott's prominence in the music industry but also underscores Barcelona's commitment to pioneering initiatives that celebrate cultural icons, further solidifying the club's position at the intersection of sports and entertainment.