Travis Scott to Feature on FC Barcelona Kit in May El Clásico

FC Barcelona is set to feature American rapper Travis Scott on their special edition kit for the upcoming El Clásico against Real Madrid on May 11, 2025. This collaboration is part of the club's ongoing partnership with Spotify, which began in the 2022-2023 season. The initiative involves replacing the traditional Spotify logo on the team's jersey with the emblem of a globally recognized music artist during matches against their arch-rivals. Previous artists featured include Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay.

Travis Scott, known for his chart-topping hits like "SICKO MODE" and "goosebumps," boasts over 68 million monthly listeners on Spotify, making him one of the platform's most-streamed artists. His selection for this prestigious collaboration underscores his significant influence in the music industry. Reports indicate that a photoshoot for the special edition jersey has already been completed, signaling the finalization of this unique partnership.

The decision to feature Travis Scott was made after considering other prominent artists such as Taylor Swift and Ed Sheeran. Factors influencing the choice included current musical projects and overall popularity. Despite facing some controversies in Spain, Scott's global appeal and recent musical endeavors positioned him as the ideal candidate for this collaboration.

This initiative is part of a broader strategy by FC Barcelona and Spotify to merge the worlds of music and football, creating a unique experience for fans worldwide. By featuring renowned artists on their jerseys during high-profile matches like El Clásico, the club aims to reach new audiences and offer innovative ways for fans to connect with both the sport and music .

The special edition jerseys have become highly sought-after collector's items, often selling out quickly upon release. With Travis Scott's involvement, anticipation is high for the upcoming kit, which is expected to generate significant interest among fans and collectors alike. This collaboration not only celebrates the fusion of music and football but also highlights FC Barcelona's commitment to innovation and global outreach.