Atalanta BC 2024/25 Joma Home and Away Kits
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Atalanta BC has unveiled their Joma-designed home and away kits for the 2024/25 season, maintaining the club's strong identity while incorporating modern elements. The home kit stays true to tradition with the classic black and blue vertical stripes, symbolizing the club’s deep connection to Bergamo and its history. Joma has refined the stripes, making them bolder and more defined, creating a visually striking appearance. The V-neck collar adds a contemporary touch, while the sleeves and cuffs are finished with black detailing, giving the kit a clean, sleek look.
For the away kit, Joma has opted for a predominantly white design, symbolizing the club’s ambitions and strength on the road. Subtle blue and black accents on the collar, sleeve cuffs, and sides tie it back to the home colors, ensuring continuity between the two kits. The white base gives the kit a fresh, minimalistic aesthetic, contrasting with the boldness of the home design. The fabric incorporates modern moisture-wicking technology to enhance player comfort during matches, emphasizing both style and performance.
Both kits feature the iconic Atalanta BC crest prominently on the chest, with Joma’s logo and the main sponsor’s branding placed harmoniously on the front. The sponsor’s logo, positioned across the chest, is subtly integrated into the design, ensuring it doesn’t detract from the overall aesthetic. The detailing on both kits, especially the embroidered club emblem, highlights the attention to quality and craftsmanship Joma has put into the 2024/25 designs.
One of the most notable aspects of this year's kits is the enhanced sustainability approach. Joma has used eco-friendly fabrics made from recycled materials, aligning with the growing movement in football towards more environmentally conscious production methods. This aligns with Atalanta’s values, as the club continues to build on its reputation not just as a strong team in Serie A, but also as an organization committed to social responsibility.
The 2024/25 kits also pay subtle homage to Atalanta's recent successes, with small details celebrating their consistent presence in European competitions over the last few years. Fans are sure to appreciate both the modern touches and the connection to the club’s storied past, making these kits not just a representation of the team on the field but also a collector’s item for supporters.