Barcelona unveil Travis Scott jersey for Clásico vs. Real Madrid
FC Barcelona has officially unveiled a special edition jersey featuring the logo of American rapper Travis Scott for the upcoming El Clásico against Real Madrid on May 11, 2025. This collaboration is part of the club's ongoing partnership with Spotify, which began in the 2022-2023 season. The initiative involves replacing the traditional Spotify logo on the team's jersey with the emblem of a globally recognized music artist during matches against their arch-rivals. Previous artists featured include Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay.
Travis Scott, known for his chart-topping hits like "SICKO MODE" and "goosebumps," boasts over 67 million monthly listeners on Spotify, making him one of the platform's most-streamed artists. His selection for this prestigious collaboration underscores his significant influence in the music industry. The Cactus Jack logo, representing Scott's record label and creative brand, will be prominently displayed on the front of the jersey. This marks the sixth instance of such a collaboration, following previous partnerships with artists like Drake and Rosalía.
In addition to the jersey unveiling, Travis Scott is set to perform his first-ever concert in Barcelona on May 10, 2025, the night before El Clásico. The exclusive event will take place at an iconic yet undisclosed location in the city, with attendance limited to select fans invited through Spotify. This concert serves as a prelude to the match and exemplifies the fusion of music and football that the FC Barcelona and Spotify partnership aims to achieve.
The special edition jerseys will be available in limited quantities, with 1,899 standard units and 22 exclusive versions signed by the starting players. These collectors' items are expected to be in high demand among fans and memorabilia enthusiasts. The initiative not only celebrates the intersection of music and sports but also offers fans a unique way to engage with their favorite football club and music artist.
FC Barcelona's collaboration with Travis Scott for the El Clásico jersey exemplifies the club's commitment to innovation and global outreach. By integrating elements of popular culture into their branding, the club continues to expand its influence beyond the realm of sports, reaching new audiences and creating memorable experiences for fans worldwide. This partnership underscores the power of combining music and football to forge deeper connections with supporters around the globe.