Barcelona x Travis Scott! Rapper set to become next music superstar to feature on Clasico shirts against Real Madrid despite Taylor Swift rumours.
FC Barcelona is set to feature American rapper Travis Scott on their special edition jerseys for the upcoming El Clásico against Real Madrid on May 11, 2025. This initiative is part of the club's ongoing collaboration with Spotify, which began in the 2022–2023 season, aiming to merge the worlds of music and football by showcasing prominent artists on matchday kits. Previous collaborations have included artists like Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay.
Travis Scott, known for hits such as "SICKO MODE" and "goosebumps," boasts 68 million monthly listeners and was the sixth most-streamed artist on Spotify in 2024. His selection for the El Clásico jersey reportedly came after considerations of other major artists like Taylor Swift and Ed Sheeran. Despite Swift's massive global influence, her lack of a recent album release may have influenced the decision. Scott's involvement has been solidified, with reports indicating that a photoshoot for the campaign has already taken place.
The tradition of featuring artists on Barcelona's jerseys began with Drake's OVO Sound logo, followed by Rosalía's "Motomami" emblem, The Rolling Stones' iconic tongue and lips symbol, Karol G's heart of thorns representing "Mañana Será Bonito," and Coldplay's lunar-themed design inspired by their album "Moon Music." These collaborations have not only celebrated musical achievements but also created unique merchandise that resonates with both football fans and music enthusiasts.
The partnership between FC Barcelona and Spotify represents a strategic effort to blend music and football, aiming to reach wider audiences and create memorable experiences. By featuring globally recognized artists on their jerseys during high-profile matches like El Clásico, Barcelona continues to innovate in sports marketing, offering fans a fusion of their passions for music and football.
As anticipation builds for the May 11 match, fans can look forward to seeing Travis Scott's emblem on the iconic Blaugrana kit. This collaboration not only highlights Scott's prominence in the music industry but also underscores Barcelona's commitment to pioneering initiatives that celebrate cultural icons, further solidifying the club's position at the intersection of sports and entertainment.