Hummel x Rotate Denmark Women 2025 Special-Edition Kit Revealed

In a groundbreaking collaboration, Copenhagen-based fashion brand ROTATE has partnered with Danish sportswear company hummel and the Danish Football Association (DBU) to unveil a special-edition kit for the Denmark Women's National Football Team. This initiative seamlessly merges high fashion with athletic performance, aiming to elevate the visibility and status of women's football both in Denmark and internationally.

ROTATE's co-creative directors, Thora Valdimars and Jeanette Madsen, have infused the kit with the brand's signature aesthetic, drawing inspiration from their loungewear collection. The design reimagines traditional football attire by incorporating contemporary cuts, colors, and shapes, resulting in a kit that resonates with both athletes and fashion enthusiasts.

The kit features a dynamic red, black, and white palette, reflecting Denmark's national colors while introducing modern design elements. The jersey and shorts are adorned with ROTATE's logo, symbolizing the fusion of sport and style. Beyond the on-field attire, the collection includes a zip-up hoodie and track pants, offering versatility for players and fans alike.

This collaboration underscores a shared commitment to empowering female athletes. By providing a platform that celebrates the achievements of the women's national team, the partnership aims to inspire a new generation of women to pursue their dreams with confidence and determination. The initiative also highlights ongoing efforts to address and reduce gender disparities in sports.

The special-edition kit is available in various sizes for women, men, and children, reflecting an inclusive approach that encourages widespread support for women's football. Fans can purchase the collection through ROTATE's, hummel's, and DBU's official channels, as well as select retailers across Denmark. The Denmark Women's National Football Team is set to debut the new kit in their match against Italy on April 8 in Herning, marking a significant milestone in Danish sports fashion.