PUMA AND MANCHESTER CITY ARE LETTING FANS DESIGN THEIR 26/27 THIRD KIT

PUMA and Manchester City are taking fan engagement to new heights by announcing an exciting initiative that will allow supporters to design the club's 2026/27 third kit. This groundbreaking collaboration gives fans the unique opportunity to directly influence the look and feel of one of the team's most anticipated kits. By partnering with their global fanbase, the club and PUMA aim to celebrate creativity and inclusivity, tapping into the imagination of supporters worldwide. This initiative not only strengthens the bond between Manchester City and its fans but also highlights PUMA’s commitment to innovation and fan-centric design.

The kit design process will involve an open competition where fans can submit their concepts through an official online platform. PUMA will provide templates and design guidelines to ensure submissions align with production requirements while still allowing ample room for creativity. Once the submission phase concludes, a panel of judges, including representatives from PUMA, Manchester City, and possibly even first-team players, will review the entries to shortlist the most outstanding designs. The final selection may also include a fan vote, further solidifying the connection between supporters and the final product.

This initiative aligns with PUMA’s ongoing strategy of fostering community-driven projects and engagement in football. Known for pushing boundaries in kit design, PUMA has released some of the most daring and iconic football jerseys in recent years. By opening up the design process to fans, they aim to create a kit that reflects the passion, energy, and creativity of Manchester City’s global fanbase. It is also a nod to modern football culture, where fan involvement and interaction have become an integral part of the sport's marketing and branding.

For Manchester City, this project is an opportunity to enhance its already strong relationship with fans. As one of the most successful clubs in modern football, City understands the importance of its supporters and their role in shaping the club’s identity. A fan-designed third kit will not only be worn on the pitch but will also serve as a symbolic celebration of the fanbase’s creativity and loyalty. The club's iconic sky blue colors may take a backseat as fans explore fresh and unique ideas for the third kit, which traditionally allows for more adventurous designs.

Overall, the initiative is a win-win for both Manchester City and PUMA. Fans are given a once-in-a-lifetime chance to see their designs come to life on the global stage, while PUMA and Manchester City continue to push the envelope in fan engagement and kit innovation. This competition is likely to set a new precedent for how clubs and brands collaborate with supporters, redefining the fan experience in modern football. The 2026/27 third kit will be more than just apparel; it will be a testament to the power of fan creativity and collaboration in football.