“Too tuff”: Fans react as Travis Scott’s Cactus Jack logo is reportedly set to appear on FC Barcelona jersey for 2024-25 home kit
FC Barcelona's 2024–25 home kit has sparked significant buzz with the reported inclusion of Travis Scott's Cactus Jack logo, continuing the club's innovative collaboration with Spotify. This partnership, initiated in the 2022–23 season, has seen the Blaugrana jerseys feature logos of prominent music artists during high-profile matches, particularly El Clásico. Previous collaborations have included Drake's OVO owl, Rosalía's "Motomami" emblem, The Rolling Stones' iconic tongue, Karol G's heart of thorns, and Coldplay's lunar phases, each symbolizing a fusion of music and football culture .
The upcoming El Clásico on May 11 is expected to showcase Travis Scott's Cactus Jack branding on Barcelona's jersey. While an official announcement is pending, reports suggest that a photoshoot featuring the rapper has already taken place, indicating his involvement in this unique collaboration . Scott's selection over other global artists like Taylor Swift and Ed Sheeran underscores his significant influence, with 68 million monthly listeners and a ranking as the sixth most-streamed artist on Spotify in 2024.
The 2024–25 home kit itself pays homage to Barcelona's rich history, drawing inspiration from the club's original 1899 jersey. Designed by Nike, the kit features a half-and-half design in deep royal blue and noble red, complemented by gold accents on the Swoosh and Spotify logos. This design choice resonates with fans, blending tradition with modern aesthetics .
Fan reaction to the new kit has been overwhelmingly positive. According to Mundo Deportivo, the jersey shattered sales records on its first day of release, with as many units sold in the initial three hours as on the entire first matchday of the previous season. This surge in demand reflects the excitement surrounding both the kit's design and the club's new era under coach Hansi Flick .
The integration of Travis Scott's Cactus Jack logo into FC Barcelona's kit exemplifies the growing intersection of music and sports. By aligning with influential artists, the club not only enhances its global appeal but also offers fans a unique blend of cultural experiences. This strategy not only celebrates the club's heritage but also positions it at the forefront of innovative fan engagement.